The 2025 100 Greatest Hair Products of All Time: The must-haves for your hair routine

BEAUTY INC has recently published the prestigious list The 2025 100 Greatest Hair Products of All Time together with WWD, a compilation of the most influential and beloved hair care products worldwide. At Salontotal.co.uk, we are proud to offer more than 25 of these top products in our assortment. In this blog, we share the standout products and provide great alternatives for those we do not carry directly. This way, we help you make the best choice for your hair care!

The Best Shampoo Selection

A good shampoo is, of course, a must. Whether you’re looking for hydration, repair, or gentle cleansing, these products belong to the absolute top tier. Thanks to high-quality formulas and innovative ingredients, they ensure healthy and shiny hair.

• AVEDA Shampure™ Nurturing Shampoo – Known for its mild cleansing and soothing aroma.
• Biolage Hydrasource Shampoo – Intensely hydrates dry hair and improves moisture balance.

Styling Products That Make a Difference

The right styling products complete your look, ensuring long-lasting hold and volume. Whether you need strong fixation, texture, or natural waves, these products have proven to be favorites among hairstylists and beauty experts. No wonder they are featured on this list and available at Salontotal.co.uk!

• American Crew Fiber – Offers strong hold with a matte finish, ideal for short hair.
• Bumble and bumble Surf Spray – Creates those coveted beachy waves with effortless texture.
• Color Wow Dream Coat Supernatural Spray – Ensures frizz-free, glossy hair, even in humid weather.

Also, the popular Schwarzkopf Got2B Glued products, known for their extreme hold, were not left out of the top 100. We offer professional alternatives loved by stylists, such as the American Crew Firm Hold Styling Gel or the Redken Max Sculpting Gel. These alternatives guarantee long-lasting styling without weighing down the hair, just like the Got2B Ultra Glued Styling Gel or Spiking Glue.

Nourishing Hair Oils and Serums

A hair oil or serum is essential for a healthy shine and intensive care. They deeply nourish the hair, reduce frizz, and often protect against heat. The products in this category are known for their powerful effects and are recommended by professionals worldwide—undoubtedly the most loved hair oils and serums!

Of course, the incredibly popular Gisou Hair Oil made it to the list. At Salontotal.co.uk, we offer plenty of high-quality alternatives, such as:

• Kérastase Elixir Ultime L'Huile Originale – A versatile oil that nourishes the hair and gives it a beautiful shine.
• Olaplex Bonding Oil No.7 – Repairs damaged hair and strengthens the hair structure.

Dry Shampoos for a Fresh Look

Dry shampoos are lifesavers for days when you don’t have time to wash your hair. They absorb excess oil, add volume, and provide a fresh look—without needing water. Besides the popular AMIKA Dry Shampoo, for which we offer an excellent alternative, we also have:

• Klorane Detox Dry Shampoo – Cleanses the hair and removes impurities with a refreshing effect.
• Living Proof PhD Dry Shampoo – Leaves hair feeling and smelling freshly washed.

Looking for an alternative to AMIKA Perk Up Dry Shampoo or Batiste Dry Shampoo? Check out Maria Nila Invisidry Shampoo for an invisible finish or Wella Professionals EIMI Dry Me and Revlon Style Masters 0 Reset for an affordable dry shampoo.

Leave-in Conditioners and Hair Masks for Deep Care

A leave-in conditioner or hair mask can make all the difference between dry, brittle hair and healthy, resilient locks. These products provide intense hydration, reduce damage, and leave hair feeling stronger and shinier.

• Bumble And Bumble Hairdresser's Invisible Oil Primer – A must-have for us: protects against heat, makes hair silky soft, and offers many more benefits in one product.
• It’s a 10 Miracle Leave-In – A multifunctional spray that instantly revitalizes hair.

Scalp Care: The Foundation for Healthy Hair

A healthy scalp is essential for strong, shiny hair. These products help remove buildup, reduce dandruff, and promote balanced oil production. Plus, scalp care is a huge trend, which is why these products made the list:

• AVEDA Rosemary Mint Purifying Shampoo – Deeply cleanses and refreshes the scalp with a cooling sensation.
• Briogeo Scalp Revival™ Charcoal + Coconut Oil Micro-exfoliating Shampoo – Exfoliates and purifies the scalp, reducing flakes and itchiness.
• Vichy Dercos Anti-Dandruff Dermatological Shampoo – An effective solution for dandruff and an itchy scalp.

Spotlight: Absolute Must-Haves

Some products on the list deserve extra attention. These iconic tools and hair care products have made a huge impact on the beauty industry and are, of course, available at Salontotal.co.uk:

• Dyson Supersonic Hair Dryer – A revolutionary dryer that dries hair quickly without extreme heat.
• Dyson Airwrap – A multifunctional styling tool that curls, waves, smooths, and volumizes without extreme heat.
• Mason Pearson Brushes – Handcrafted brushes that gently detangle hair and enhance its natural shine. Check out our Mason Pearson brush collection.
• Color Wow Root Cover Up – A quick and easy way to temporarily hide regrowth and gray hairs, available in seven shades for every hair color.
• Schwarzkopf Professional Blond Me Bond Enforcing Premium Lightener 9+ – Offers powerful lightening with minimal hair breakage, perfect for achieving stunning blonde tones.

Whether you're looking for a product from the prestigious The 2025 100 Greatest Hair Products of All Time list or a professional alternative, we are here to provide the best selection. Looking for a specific product but can't find it? Just ask! We’re happy to help you find it or suggest a suitable alternative.

Did your all-time favorite make the list? Or did you get inspired by the top 100? Let us know!