idHAIR

The birth of idHAIR

Founded in Denmark in 1986, idHAIR is known for the best-selling wax in all of Scandinavia: the Extreme Titanium wax. This is because Extreme Titanium wax is a water-soluble wax, which you easily wash out of the hair. In 2010, idHAIR also launched an innovative new colour system, which only increased its market share in Europe. Since then, idHAIR has expanded and they have several lines, such as idHAIR Elements and idHAIR Solutions.

idHAIR Elements Xclusive Play Control Wax

A fine product from idHAIR is the idHAIR Elements Xclusive Play Control Wax. This wax can be used in both dry and towel-dried hair and offers hold for the rest of the day! Ingredients like Candelilla and Carnava wax are vegan varieties of wax and provide good hold. The wax also contains no parabens and sulphates and has a non-allergenic fragrance.

Are you curious about idHAIR's other products? At Salontotal.co.uk shop idHAIR's extensive range.

Why choose idHAIR?

• Diverse range: Whether you are looking for hair care or styling, idHAIR has it all and for every hair type.
• Animal-free: idHAIR is committed to animal welfare and therefore does not test any of their products on animals.
• Innovation: idHAIR continues to innovate and regularly launches new products, such as the innovative colouring system introduced in 2010.
• Quality: idHAIR is known for the high quality of their products.

So would you like versatile, animal-tested and high-quality hair products? Then choose idHAIR's products.