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Naïf has quickly established itself as a trusted brand in the world of skincare. It is known for its natural ingredients, sustainable approach and products that are gentle on both skin and the planet.


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The origins of Naïf

Naïf was founded with the idea that skin care products should be pure and simple , free from unnecessary additives and harmful ingredients. The founders, two fathers, felt there wasa lack of natural and safe skincare products for babies and children. This ensured the birth of Naïf: a brand that focuses on the well-being of little ones with products that care for both skin and the environment.
Naïf believes in the power of nature, which is why its products contain natural
ingredients that are effective and safe for the skin. It is committed to sustainability through eco-friendly packaging and the brand is constantly working toreduce their carbon footprint . Naïf's commitment to transparency and sustainability reflects its responsibility to the planet as well as future generations.

Naïf focuses on natural ingredients

Naïf chooses ingredients that respect and nourish the skin. From soothing
cottonseed oil to moisturising avocado oil, each ingredient is carefully selected based on its benefits for the skin. Free from SLS/SLES, parabens and mineral oils, Naïf guarantees products that are safe for all skin types, including babies' sensitive skin.

The Naif Baby care range

The Naif Baby care line is specially developed for the sensitive skin of babies and young children. These products keep skin soft, supple and it provides good protection. With natural ingredients such as cottonseed oil and sweet almond oil, the brand offers gentle care that respects and preserves the skin's natural oils. Whether bathing or caring for delicate baby skin after changing, Naïf's Baby products offer gentle care that helps reduce redness and irritation.

The Naïfskincare routine

Naïf offers products for young and old. Check out our skincare routine for your own skin.

  • Naïf Face Circular Face Scrub: This is a gentle yet effective facial scrub that removes dead skin cells and leaves skin fresh and cleansed. The circular scrub particles are not only good for your skin, but also for the planet. The product stimulates cell renewal without irritating or drying the skin, resulting in smooth and soft skin. It is ideal for weekly use to deeply cleanse and renew the skin. Regular exfoliation helps reduce impurities and refine pores. Improve your overall skin texture
    easily with this scrub.
  • Naïf Face Cleansing Face Wash: It is a gentle yet thorough cleanser that effectively removes dirt and make-up residues. This without damaging the skin barrier. The product is packed with natural ingredients that condition and moisturise the skin. It helps neutralise theharmful effects of free radicals such as air pollution. It keeps the skin soft and supple.
  • Naïf Face Nurturing Day Cream: This protective day cream is a moisturising formula specially designed for the face, neck and décolleté. During the day it offers protection against
    harmful UV rays. The product is enriched with SPF and antioxidants that moisturise the skin while protecting it from premature ageing. It is perfect for daily use and results in soft, supple skin.
  • Naïf Face Nurturing Night Cream: This restorative night cream supports the skin's natural repair process during the night. It restores moisture, renews and nourishes the skin. Use it every night so you wake up with soft and hydrated skin. It helps reduce signs of fatigue and supports the natural skin barrier. Soyour skin will lookfresh and rested.

You can find Naif products at

Naif stands out for its focus on naturalness, quality and sustainability. The products are not only gentle and safe for young skin, but also for our planet. Experience the gentle, natural care the brand has to offer. Whether you are looking for a Naif body lotion or sunscreen: has it all.


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