SWEED

The SWEED philosophy: Beauty with a conscience

At SWEED, we believe that beauty and ethics go hand in hand. That's why all our products are 100% vegan and animal-tested. But we go one step further. Our focus is on creating exceptional eye care products that are not only effective, but also safe for you and the environment.

Take, for example, our award-winning Lash Lift Mascara. This mascara has been named both "Mascara of the Decade" and "Mascara of the Year" for good reason. The secret? A unique formula that lifts, lengthens and nourishes your lashes, without using harmful ingredients.

But we don't stop at mascara. Our range also includes a pioneering Eyelash Growth Serum. Unlike many other eyelash serums on the market, our formula is free of prostaglandin. This means you can enjoy longer, fuller lashes without worrying about potential side effects.

SWEED in the spotlight: what the experts say

It's not just our community that is excited about SWEED. The beauty industry has also taken notice of us. Here are some highlights:

• Vogue calls our Pro Eyelash Serum "viral on TikTok" and popular among eye doctors.
• Harper's Bazaar describes SWEED as "a favourite among make-up artists that is fast becoming a modern classic".
• ELLE talks about "The eyelash growth serum everyone is talking about".
• The Guardian shares an amazing story: "My friend started using this eyelash serum on Saturday and by Wednesday her lashes were longer."

This recognition from leading publications confirms what our customers already know: SWEED delivers top-quality products that give real results.

Gifts that impress: SWEED gift sets

Looking for the perfect gift for a beauty lover? Or do you want to spoil yourself? Our gift sets are the ideal choice. These sets contain our bestsellers in full-size format, packaged in a beautiful gift box.

Imagine: your loved one opens an elegant box and finds inside our award-winning Lash Lift Mascara and the revolutionary Eyelash Growth Serum. It's more than a gift - it's a promise of longer, fuller lashes and a boost to self-confidence.

SWEED x Lydia Millen: Where beauty meets style

Exclusive and exciting: our collaboration with long-time SWEED friend Lydia Millen. This limited edition collection is a celebration of timeless elegance and modern flair. With two shades of Le Lipstick and matching Lip Liners, the Eternal Bloom edit offers everything you need for perfect lips.

This collection is more than make-up; it is a statement. Each colour has been carefully chosen to complement and enhance so that you look and feel your best.

Your journey to radiant beauty starts here

SWEED is more than a beauty brand - it is a promise. A promise of quality, innovation and results. Whether you're looking for the perfect mascara, an effective lash serum, or a complete make-up look, SWEED has everything you need to shine.

Ready to take your beauty routine to the next level? Visit our webshop and discover the difference SWEED can make. It's time to embrace the best version of yourself, with a little help from SWEED.

Let SWEED guide you on your journey to dazzling beauty. Because you deserve the best, and that's exactly what we offer.