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About Aveda

According to founder Horst Rechelbacher, Aveda's strength lies in doing things with passion and love. That is precisely why Aveda has grown so rapidly. Aveda products usually contain 90% natural ingredients, such as plants and essential oils. Aveda is completely vegan, cruelty-free and does not use parabens, mineral oils or synthetic fragrances. In addition to their amazing hair care products, Aveda also offers a wonderful line of body care products. Take a look and discover which Aveda products suit you best. Read more >>


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The history of Aveda

Horst Rechelbacher is the founder of Aveda. His trip to India inspired him with the ancient art of Ayurveda, which led to the creation of Aveda (hence the name Ayurveda). His goal was to supply the beauty industry with botanical products that are good for them, for customers and for the earth. The products are not only good for your hair, but also for your mind, body and soul. When you use the products, you will quickly notice what this means and enjoy a pure wellness experience thanks to the lovely natural scents!

Sustainable skin and hair care products

Did you know that Aveda is the first beauty company to make its packaging from 100% consumer waste recycled material? Isn't that great? Another positive thing about Aveda is that it is the first beauty company to produce all its products using 100% wind energy. In addition, no less than 93% of the essential oils are certified organic or sustainably wild harvested. Aveda is also committed to many projects, including the clean water project. This has already helped more than 92,000 people by providing them with clean drinking water. So the products are not only good for your skin and hair, but also for the environment.

Animal-friendly hair products

Aveda is PETA-certified. This means that the brand is completely cruelty-free. So when you use Aveda products, you can be sure that you have chosen a product that does not involve any animals whatsoever.

Aveda's bestsellers

Aveda Rosemary Mint Purifying Shampoo

This delicious and refreshing shampoo gently cleanses your hair and effectively removes excess sebum and product residue. The combination of rosemary and peppermint stimulates the scalp and leaves you feeling wonderfully fresh. The AVEDA Rosemary Mint Purifying Shampoo is ideal for normal to oily hair.

Aveda Pure Abundance Volumising Shampoo

If you are looking for more volume, then AVEDA Pure Abundance Volumizing Shampoo is the perfect solution. It gives fine hair a great boost, making it appear fuller and thicker without weighing it down.

AVEDA Botanical Repair

The products in the Botanical Repair line help to immediately strengthen and repair damaged hair using innovative botanical technologies. There are four types of damage that hair can suffer: physical damage, chemical damage, heat damage and environmental damage.

Botanical Repair repairs and rebuilds hair bonds, protects the hair and helps prevent future damage. The bestseller in this line is the AVEDA Botanical Repair Strengthening Overnight Serum. This serum builds new hair bonds while you sleep, so you wake up with stronger and visibly repaired hair!

Aveda Invati Ultra Advanced

The Aveda Invati Ultra Advanced line focuses on hair loss, thinning hair and scalp care. The products in this line reduce hair loss by 53% and instantly thicken hair when applied once a day.

Aveda Nutriplenish

Hydrate and nourish your hair with products from Aveda's Nutriplenish line. The products contain organic pomegranate oil, mango butter and organic coconut oil, among other ingredients. Aveda Nutriplenish stimulates the formation of new hair bonds and repairs damage.

Aveda Invati Advanced Exfoliating Shampoo Light

AVEDA Invati Advanced Exfoliating Shampoo Light is ideal for thinning hair. It gently exfoliates the scalp, removes built-up sebum and stimulates hair growth, reducing hair loss and making hair look fuller.

Frequently asked questions

Is Aveda cruelty-free?

Yes, Aveda is an animal-friendly brand. They do not test on animals and never ask others to do so on their behalf.

Do Aveda shampoos contain sulphates?

Aveda currently has no fewer than seven shampoos in its range that do not contain sulphates in their formula: Invati™ Exfoliating Shampoo, Invati Men™ Nourishing Exfoliating Shampoo, Scalp Benefits™ Balancing Shampoo, Damage Remedy™ Restructuring Shampoo, Dry Remedy™ Moisturising Shampoo, Be Curly™ Co-Wash and Men’s Pure-formance™ Shampoo.

Is Aveda vegan?

Yes, Aveda products are 100% vegan.

Is Aveda suitable for curly hair?

Yes, Aveda has a line of products specifically for curls: Be Curly Advanced

What is Aveda's mission?

Aveda's mission is to care for the world, from the products they make to the way they give back to society. At Aveda, they want to set the right example in environmental progress and responsibility, not only in the world of beauty, but throughout the world.