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As I Am

High quality hair care products suitable for curly and frizzy hair, that's what As I Am stands for! With these products you give your hair the care it deserves. Meet this brand and enjoy beautiful, cared for and defined curls! Read more >>

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Features As I Am

  • For curly and frizzy hair
  • Cruelty free
  • Free of sulfates
  • Silicone free
  • Natural ingredients
  • Curly Girl proof

Features As I Am

  • For curly and frizzy hair
  • Cruelty free
  • Free of sulfates
  • Silicone free
  • Natural ingredients
  • Curly Girl proof

About the brand

As I Am was founded by Dr. Syed, who is a chemistry expert in the field of hair care. He wanted to develop a brand consisting of nourishing, moisturizing and protective products for curly hair. And he certainly succeeded. As I Am stands for high-quality hair care products suitable for frizzy and curly hair. Are you already familiar with As I Am? You shop these fine products at Salontotal.co.uk.

The assortment of As I Am consists of shampoos, conditioners, masks and various styling products. These are cruelty free, contain no sulfates or silicones and are almost all Vegan. The As I Am products are great for the Curly Girl method. Give your hair the care it needs and enjoy your beautiful curls!

Bestsellers

As I Am consists of very fine products for curly hair. We list some of our bestsellers for you. What is your favorite product?

  • Coconut Co-Wash: This cleansing conditioner is a replacement for a shampoo. Dirt and sebum residue are gently removed, leaving hair clean and healthy. You can use this product daily and it makes detangling your hair easier.
  • Leave-In Conditioner: Gives extra shine, provides good hydration and makes detangling hair easier. Suitable for daily use, on wet or dry hair.
  • So Much Moisture: A moisturizing cream for extremely dry hair. Nourishes hair and enjoy beautifully defined curls.
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