As I Am
Curls deserve extra love and that is exactly what As I Am offers. Specially designed for curly and frizzy hair, this much-loved hair care brand helps your natural texture shine. From the hydrating As I Am Leave-In Conditioner to the refreshing As I Am Shampoo. Each product is carefully formulated to nourish, strengthen and define your hair. Check out the entire collection at Salontotal.co.uk and give your curls the care they truly deserve. Read more >>
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Categories
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Contents
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Weight
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Hair type
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Type of gift
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Featured
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Ingredients
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Hair problems
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Scalp Problems
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Free from
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Categories
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Contents
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Weight
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Hair type
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Type of gift
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Featured
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Ingredients
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Hair problems
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Scalp Problems
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Free from
Features As I Am
- For curly and frizzy hair
- Cruelty-free
- Free from sulphates and silicones
- Natural ingredients
- Curly Girl proof
Product line
What makes As I Am so special?
As I Am was founded by Dr Ali N. Syed, a passionate chemist with years of experience in hair care. His mission? To develop products that really work for curly and frizzy hair, without weighing it down or damaging it. The formulas are cruelty-free, free of sulphates and silicones and rich in natural, moisturising ingredients. Moreover, they are Curly Girl proof, so perfect for anyone who wants to preserve their natural curl pattern. In the range, you will find everything for your hair routine: from nourishing shampoos and conditioners to styling products that ensure soft, resilient and well-defined curls.
As I Am Classic range
The As I Am Classic line is the foundation of the brand. This line focuses on hydration, care and definition of curly hair. The formulas soften hair, make it more combable and give your curls resilience and shine. Popular products from this line include:
- As I Am Coconut Co-Wash: a gentle cleansing conditioner that removes dirt without drying out your hair.
- As I Am Leave-In Conditioner: the favourite for daily use. This conditioner hydrates, detangles and gives your curls a beautiful shine.
- As I Am DoubleButter Cream: a rich cream full of natural butters and oils for intensive nourishment and soft, defined curls.
As I Am Dry & Itchy range
Do you suffer from a sensitive scalp, dryness or flakiness? Then the As I Am Dry & Itchy line is for you. These products contain tea tree oil and zinc pyrithione, ingredients known for their soothing and anti-bacterial properties. The shampoo and conditioner cleanse and soothe the scalp, while keeping your hair healthy and hydrated. Suitable for daily use and safe for coloured hair.
As I Am Rosemary line
The As I Am Rosemary line is wildly popular, especially thanks to social media. This line combines the power of rosemary oil with scientifically proven ingredients that stimulate hair growth and strengthen the scalp. The products, such as the As I Am Rosemary Shampoo, Conditioner, Water Spray and Oil, promote healthy hair growth and make your hair stronger and shinier. Perfect for anyone who wants to give their hair a natural boost.
As I Am JBCO line (Jamaican Black Castor Oil)
The As I Am JBCO line is a must-have for dry, damaged or brittle hair. Jamaican Black Castor Oil intensively nourishes and supports natural hair growth. This line strengthens hair from within, makes it supple and helps reduce breakage. The result? Shiny, healthy and resilient curls.
Shop As I Am at Salontotal.co.uk
At Salontotal.co.uk, you'll find a wide range of As I Am, including the popular Leave-In Conditioner, Rosemary Shampoo and the moisturising products from the Classic and JBCO lines. Whether you want to define your curls, condition your scalp or boost your hair growth, As I Am will give your hair the care it deserves.
Easily order your favourite As I Am products online at Salontotal.co.uk and experience the difference of salon quality, just at your home.
Frequently asked questions about As I Am
What is As I Am?
As I Am is a hair care brand specially developed for curly and frizzy hair. The products moisturise, strengthen and define your natural curls without weighing hair down.
Is As I Am suitable for the Curly Girl method?
Yes, almost all As I Am products are Curly Girl proof. They contain no sulphates, silicones or mineral oils and are rich in natural ingredients that keep your curls healthy.
Which As I Am shampoo suits me best?
Do you have a sensitive scalp? Then choose the As I Am Dry & Itchy Shampoo. Want to stimulate your hair growth? Go for the As I Am Rosemary Shampoo. And for daily cleansing, the Coconut Co-Wash is a gentle favourite.
What does the As I Am Leave-In Conditioner do?
The As I Am Leave-In Conditioner moisturises and softens your hair, making it more combable and reducing frizz. Ideal for daily use, on both wet and dry hair.
What is the As I Am Rosemary line good for?
The As I Am Rosemary line stimulates hair growth and strengthens the scalp thanks to the power of rosemary oil. The products help reduce hair breakage and provide shiny, stronger hair.
What is the difference between the Classic line and As I Am's JBCO line?
The Classic line focuses on hydration and curl definition, while the JBCO (Jamaican Black Castor Oil) line is intensely nourishing and helps hair growth in dry or damaged hair.
Are As I Am's products vegan and cruelty-free?
Yes, all As I Am products are cruelty free and most are vegan. They are not tested on animals and contain mild, plant-based ingredients.