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As I Am shampoo

The As I Am shampoos are designed for curly and frizzy hair. The products give more moisture to the hair, making it look healthier and more groomed. Ensure a clean scalp and clean hair by using an As I Am shampoo. Shop your favorite products at!


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As I Am
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As I Am shampoo bestsellers

Jamaican Black Castor Oil

Jamaican Black Castor Oil shampoo is rich in vitamins C and E. The hair is moisturized, combability is improved and hair breakage is reduced. The scalp is brought back into balance and feels fresh. After using this As I Am shampoo, hair is clean, conditioned and feels wonderfully soft.

Coconut Co-Wash

The As I Am shampoo also includes the Coconut Co-Wash. The Coconut Co-Wash is a cleansing conditioner that may be used daily. A real must-have for your beautiful curls! Sebum and product residues are gently removed from the scalp and hair. This co-wash moisturizes the hair, makes detangling easier, stimulates hair growth and is safe for colored hair. After use, hair feels clean and soft and you will enjoy a wonderful scent.

How do you use the Coconut Co-Wash?

  • Step 1: Wet your hair.
  • Step 2: Take the desired amount of the Coconut Co-Wash.
  • Step 3: Spread it well on the hair.
  • Step 4: Massage it well into the scalp and hair.
  • Step 5: Use a coarse comb to detangle the hair.
  • Step 6: Then rinse the product well.
  • Step 7: If necessary, repeat steps 2 through step 6.
  • Step 8: Finish with the Hydration Elation or Leave-in Conditioner.

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