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Joico - Merkfoto

Transformation

Are you ready for a new look? A hair transformation can be a great way to give yourself a new look.

 


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The basics: what is a perm?

A perm, also known as a 'perm', is a chemical treatment that changes the structure of your hair. The goal? To create curls or waves that can last for weeks or even months. During the perm treatment, your locks are wrapped around rollers and treated with a special liquid. This liquid breaks the natural bonds in your hair, allowing it to take the new shape.

Pre-treatment: the key to success

Before you get started with a perm, a good pre-treatment is essential. This ensures that your hair is in optimal condition for the treatment. Some tips:

  • Wash your hair a day before treatment
  • Use a deep conditioner to moisturise your hair
  • Avoid hair products on the day of treatment

Neutralisation: the finishing touch

After applying the permanent liquid, neutralisation follows. This is a crucial step that 'fixes' the new shape of your hair. The neutralising liquid restores the bonds in your hair, but now in the new, curly shape.