AVEDA MEN Pure-Formance Firm Hold Gel is a lightweight styling gel and gives extra firm hold to your hair. It provides more control, definition and gives a beautiful shine. It also protects against sun damage. India is Aveda's inspiration. Horst Rechelbacher the founder was inspired in India by the power of wellness to promote balance in mind, body and spirit. This is therefore reflected in Aveda's products. Thus, they have the following mission: to care for the world we live in, from the products they make to the way they give back to society. Aveda is also cruelty-free, uses recycled packaging and uses natural ingredients.

Instructions for use for the AVEDA MEN Pure-Formance Firm Hold Gel

• Step 1: Apply the gel to towel-dried or dry hair.
• Step 2: Knead your hair into shape as desired and leave to dry for a while.
• Step 3: Your hair is ready for the day! At the end of the day, the gel is easy to rinse out.

Result after using the AVEDA MEN Pure-Formance Firm Hold Gel

The AVEDA MEN Pure-Formance Firm Hold Gel provides firm hold in your hair and control. It protects your hair from the sun and gives a beautiful shine!