The Matrix Keep Me Vivid Shampoo gently cleanses colored hair and helps keep hair color vibrant. This shampoo gently cleanses hair because the formula is sulfate-free. As a result, the shampoo is less harsh, keeping hair color more beautiful. In addition, there is pearl extract added which keeps the color longer beautiful and intense. After use, colored hair feels fresh and gets a healthy shine. For optimal results, use the Matrix Conditioner after this shampoo to further strengthen the color protection and optimally nourish the hair.

Matrix is part of the American professional hair division of L'Oreal, and a leading player in the hair care and hair color market. Matrix has made the commitment to serve the professional salon and to support stylists in using their talents to the fullest. Founded in 1980 by Arnie and Sydell Miller, Matrix is truly a brand designed by hairdressers for hairdressers. In fact, the married American couple together had over 20 years of experience in the hairdressing world.

Instructions for use

• Step 1: Wet the hair and apply the shampoo.
• Step 2: Massage the shampoo into the hair.
• Step 3: Rinse thoroughly.
• Tip: For best results, use Matrix Keep Me Vivid Conditioner after this shampoo.

Result

After using the Matrix Keep Me Vivid Shampoo, your hair is gently cleansed. The color of your hair will last longer because of this shampoo.